Privacy policy

Who we are

FRITS is the work of Lucas (“Frits”) on websites, systems, automations and content. This page explains what happens to the data you send through this website.

What we collect

• The information you type into the contact form or the FRITS AI brief: name, WhatsApp/phone and, if provided, email, company, city and the project description.
• The pages of this website you visited in the same session (for example, which demos you opened), so we understand your interest.
• Anonymous visit statistics, to learn which pages and demos are viewed the most: page opened, referring website, device type and clicks on buttons such as WhatsApp. We don't store your IP address or use cookies; the code that tells visitors apart changes every day, so it can't identify you or follow your visits over time.

We don't use tracking cookies or third-party advertising tools. FRITS AI on this website doesn't record audio.

If you chat with FRITS AI, what you type is sent to Anthropic (the company behind the Claude AI model) only to generate the answer. We keep the questions, without name, IP address or contact details, for up to 6 months to improve our service and website. Don't type sensitive data in the chat; to be contacted, use the brief or WhatsApp.

FRITS AI's voice is generated by a speech service (Microsoft Azure) and only plays when you ask. If you use the microphone, your browser turns your speech into text (Google, Apple or Microsoft may process that audio); we don't record audio. To prevent abuse by bots, your browser solves a small calculation before chatting or sending forms, without cookies.

How we use it

Only to reply to your message and prepare a proposal. We don't sell or share your data with third parties.

Where it's kept and for how long

The data is kept in FRITS' internal system, with restricted access. We keep it for up to 12 months after the last contact, or until you ask for it to be deleted.

Your rights (LGPD — Brazil's data protection law)

You can ask to access, correct or delete your data at any time via WhatsApp +55 19 99133-5775.

Demos

The demo websites and systems use fictional companies and data. Forms inside the demos don't send or store anything.