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FRITS demofictional company and dataillustrative AI-generated images

Owner dashboardCasa Bella Painting · overview
Fictional demo data
Leads43+2% vs. previous 30 days
Close rate32.6%−3.2 pts vs. previous 30 days
Average ticket$4,171+2% vs. previous 30 days
Revenue$58,400−4% vs. previous 30 days

Leads per week, by source

Hover to see the numbers. Click a color to filter the dashboard.

Leads
Week
View the data as a table
WeekWebsiteGoogleReferralInstagramTotal
Week 1342211
Week 2432110
Week 3533112
Week 4332210

Sales funnel

  1. New lead43
  2. Contacted81% of previous35
  3. Estimate sent71% of previous25
  4. Approved56% of previous14

Close rate by source

Revenue by service

  1. Interior painting$19,940
  2. Exterior painting$16,060
  3. Commercial painting$8,880
  4. Cabinet painting$8,670
  5. Deck staining$4,900

Who needs a follow-up today

6 pending
  • Kevin BrooksEstimate sent 5 days ago, no reply yetGoogleCommercial painting · $12,400
  • Robert DiazWants the estimate before the rainy seasonGoogleExterior painting · $7,800
  • Jennifer MooreEstimate sent 2 days ago: check for questionsWebsiteInterior painting · $4,462
  • Daniel KimGot the color samples 3 days agoInstagramInterior painting · $3,650
  • Sarah JohnsonReferred by Amanda Lee, not contacted yetReferralInterior painting · $2,900
  • Mark ThompsonNew lead: asked for a weekend visitWebsiteDeck staining · $1,850